New Head of Communications at Moderna Museet
PRESS - 20 October 2009
Moderna Museet has appointed a new head of communications. Gunilla Steinwall will start on 2 November, 2009, and comments on her new job:
“I am delighted to take on this exciting new challenge as Moderna Museet’s head of communications and look forward to contributing with my past experience from many different sectors and communication assignments, in further enhancing the Moderna Museet identity and attracting more people and new audiences to the museum. Moreover, this is a chance for me to engage in my biggest interest, contemporary art.”
Lars Nittve, director of Moderna Museet, is pleased with this recruitment:
“Accessibility is one of the key words in Moderna Museet’s mission statement, and this applies to how we approach the public. I have high expectations on the new communication channels that Gunilla Steinwall, with her rich experience and knowledge, will open up. We are also in the midst of an expansive communication phase, with the new Moderna Museet Malmö opening in December.”
Gunilla Steinwall was born and grew up in Kalix, northern Sweden, and has lived in Stockholm since 1972. She has a long career in strategic planning, concept development, project management and implementation of major communications and PR projects, especially using unconventional marketing instruments. Her most recent assignment, which she has been working on since 2000, involved promoting Swedish dairy products, with the aim of increasing milk consumption via the new coffee culture.
She has previously been the director-general/MD of En Rökfri Generation (a Swedish anti-smoking organisation), the information and press officer of the Swedish Association of Architects (SAR), MD of the paper products company Ordning & Reda, a lecturer in marketing communications at Berghs School of Communications and project manager at various advertising and PR companies.
Gunilla has a diploma from the IHR (now the Department of Advertising and PR at Stockholm University), and has studied information technology and market sociology at Stockholm University.