The 1st at Moderna: RACA

For nine days, starting on 26 August, visitors to the museum will be welcomed by a manned specially-designed stand in the entrance lobby. Dressed in the black tee-shirts of the museum hosts, the Danish designer duo RACA will be at the service of the audience. Their assignment at the museum is to find the answers to a few key issues from a design perspective: What impressions do visitors take with them from their encounter with art? How is the shop connected to the collection?

RACA consists of Pulsk Ravn and Johan Carlsson, both with a background in graphic design, interior design and architecture. RACA is a design company and an exhibition space in Copenhagen, but goes far beyond that definition: the team designs, directs and performs its own acts, stagings in which everyday life is twisted slightly, using design as the primary instrument. They are designers who live their designs, acts and actions are used to make the design process visible. The team does not sit in the office, creating a better world on the drawing board; instead, they try out their theories in practice. Care, tenderness and curiosity are a few of RACA’s tools for improving the public space. They want to reach people at grass-root level, by being part of everyday life they obtain unexpected answers.