Group 2
Andy Warhol in front of Brillo Boxes

Andy Warhol Photo: Lasse Olsson/Pressens bild

Warhol 1968

15.9 2018 – 17.2 2019

Did you know that Andy Warhol’s first solo exhibition at a museum in Europe was at Moderna Museet in Stockholm in 1968? Criticism for pro-American propaganda was anticipated – but the reactions were divided. “Warhol 1968” is an exhibition about this exhibition. It also attempts to explore the complexity of Warhol’s oeuvre from the perspective of the pivotal year of 1968.

Until 1968, Andy Warhol’s art was a blend of fascination and revulsion for the mass media and consumerism. With his background in advertising, Warhol understood the commercial mechanisms of our society, something he monotonously and with seeming indifference came to mirror in his art.

1968 was turbulent politically and culturally, in Sweden and globally. It was also a dramatic year for Warhol on a private level, and he was the victim of a murder attempt a few months after the Stockholm exhibition closed. His practice would take a partly new direction from thereon. Warhol became more commercially calculating in his art, and turned his signature into a trademark that could be used in a variety of media.

Revisiting 1968

“Warhol 1968” revisits the exhibition in 1968, featuring the now famous cow wallpaper, wall photos from the exhibition, quotes and reviews, juxtaposing them with works from the Museum collection, including Marilyn Monroe in Black and White (1962), Brillo Boxes (1964), Chelsea Girls (1966), Ten-Foot Flowers (1967), Electric Chair (1967), Mao (1973), and Body Builder (Hands on Hip) (1982–1987).

Mixed reactions

Due to the left-oriented political climate in 1968, the Andy Warhol exhibition was expected to be criticised as American propaganda. However, the opinions of Sweden’s art critics differed widely.

Evening tabloid Aftonbladet’s art critic Bengt Olvång wrote: “We prefer Oldenburg, with his naive delight in plastic objects and his generous warmth for people and their games in this reified society. We feel sympathy for Rosenqvist, who, in the latest issue of Studio International, subscribes to ‘a social realism in blue’. But we can’t deny Warhol his position as an intensive, disillusioned truth-seeker.”

In the broadsheet Dagens Nyheter, the art critic Ulf Linde was far more dismissive: As a word loses its meaning if repeated long enough, his images eventually lose any vestige of meaning that they may originally have had. All that remains is ‘superficiality’.”

Original and copy

“Warhol 1968” features different versions of his Brillo Boxes, as a distinct connection between the time before and after 1968. They also describe the development of Warhol’s artistic practice and might lead to discussions about what can be regarded as original and copy in art.

Curator: John Peter Nilsson

Admissions

15 September–19 October 2018

Admission: 100 kr
Reduced admission: 70 kr (for seniors and students)

20 October 2018–13 January 2019

Including the Moderna Exhibition

Admission: 150 kr
Reduced admission: 120 kr (for seniors and students)

15 January–17 February 2019

Admission: 100 kr
Reduced admission: 70 kr (for seniors and students)

Free admission for those 18 and under and Friends of Moderna Museet.

Guided Tours

Curator tours (in Swedish)

Saturday16 September at 14, with Ylva Hillström, Curator Learning.
Tuesday 2 October at 17.30, with Curator John Peter Nilsson.

Baby tours (in Swedish)

Thursday 25 October at 15–17
Thursday 6 December at 15–17

More information and book tickets to baby tours

Tours for visually impaired (in Swedish)

Thursday 18 October at 17

Tours for group living facilities (in Swedish)

Thursday 11 October at 16–18

Guided tours in different languages

Guided tours in English, Swedish, and other languages are given regularly. All tours and full programme to the exhibition are listed in the calendar: calendar Warhol 1968

The exhibition is on the 2nd floor

Images

Electric Chair
Andy Warhol, Electric Chair, 1967 © Andy Warhol Foundation for the Visual Arts / ARS, New York / Bildupphovsrätt 2017
Marilyn in Black and White
Andy Warhol, Marilyn in Black and White, 1962 © Andy Warhol Foundation for the Visual Arts / ARS, New York / Bildupphovsrätt 2017

Calendar events

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968 with Ylva Hillström

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour
  • Recommended

Warhol 1968

In English

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In English

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In Swedish

Andy Warhol in front of Brillo Boxes
  • Guided tour

Warhol 1968

In English