Weird Tales

Tova Mozard , Weird Tales , 2005 © Tova Mozard / Bildupphovsrätt 2007

Tova Mozard

The uncertainty one experiences as a viewer encountering the works of Tova Mozard is related to the extent to which we are used to read or receive images and their contents. Mystery is a key element in her photographs together with the information that has been omitted – what we think we need to be able to grasp and understand images.

The sense of finding yourself in the middle of a story is pronounced and while the compositions made up of dilapidated environments, film sets and bizarre characters make her photographs visually attractive, the viewer is left with a feeling that is both nostalgic and saturated.

Both her photographs and films are located in that border country between the fictional and the documentary. Frequently her work deals with the images of the entertainment industry vis a vis its reality. In Mozard’s work on video, the focus is on individual narratives, and what she often shows us are peculiar and alternative lifestyles. Their depiction and form are enriched and made more complex through the interpretations she makes combined with her narrative grasp. She subjects the viewer to an intrusive form of portraiture, while bringing out qualities that alienate us from it, such as pictorial effects and her proximity to the theatrical.

Looking back and a Romantic relationship to her theme are characteristic aspects of Mozard’s pictorial world. She exploits this in an evocative way, cleverly playing with our receptivity and empathy on various levels.

Tova Mozard

Born 1978 in Malmö.
Lives and works in Malmö.


MfA, Malmö Art Academy, Malmö

Visiting scholar, UCLA School of the Arts and Architecture, Department of Art, Los Angeles [US]

Selected solo exhibitions

The Owls Are Not What They Seem, Gävle Konstcentrum, Gävle

Extra Story, Galleri Ping Pong, Malmö

The un-manipulated reality doesn’t always alone offer truth, ALP galleri Peter Bergman, Stockholm

Selected group exhibitions

MALM1-Contemporary Art from the Öresund Region, Malmö Konsthall, Malmö

Instabilt-nya riktningar inom svensk fotografi (Unstable“ – new directions in Swedish photography), Kulturhuset, Stockholm/ BildMuseet, Umeå

Om – berättande i svensk samtidskonst, (Narration in Swedish Contemporary Art) Norrköpings Konstmuseum, Norrköping

Selected bibliography

James Welling, The Dominator (exh. cat.), 2005.

Gertrud Sandqvist, Gaze (exh. cat.), 2005.

Leif Holmstrand, “Pictures at the Border of Cinema; Tova Mozard and the Storytelling Image”, Pequod, # 30, 2002.

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